The Leader In Mobile Data
Twine is a mobile data platform that works with app publishers who generate mobile data and the agencies, brands, and ad tech companies who need that data for mobile ad targeting. We provide publishers with the infrastructure to safely generate an incremental revenue stream while delivering mobile marketers high quality mobile data that boosts campaign ROI.
All The Data In One Place
Twine works with the broadest set of mobile data types on the market, providing one central place publishers can go to monetize their data and a comprehensive view of how users are interacting with mobile.
Connect offline and desktop marketing profiles safely and anonymously to mobile devices. Onboard existing audiences to mobile, extend campaigns across devices, and expand targeting options.
Twine builds anonymous audience profiles from the demographic, interest, and behavioral attributes of mobile users. We do this without tricks or algorithms and rely on real actions and real data directly pulled from apps. App install, buying, browsing … we have the proprietary data marketers need.
Delivering the right ad at the right moment is the holy grail of mobile. Twine’s location data provides signals from across a range of devices and publishers to fuel the targeting that makes it possible.
If you know who is using your app, Twine can create safe, anonymous, platform-compliant connections that mobile marketers can use to link mobile users to offline and desktop marketing profiles.
Your record of how people use your app, what content they look at, and what actions they take represents a rich and valuable source of mobile targeting info. Parsing, analyzing, and making this data available to marketers can be time-consuming, distracting you from the work of growing your app. But Twine’s experienced team can do it for you, safely distributing your audience data across major platforms and even making it available directly to agencies and brands.
Does your app collect a user’s location? One relationship with Twine can monetize this data across the top mobile location-targeting advertisers.
Targeting users on mobile? Then you know good data can be hard to find. With a dearth of real mobile data available outside certain walled gardens, data providers have resorted to transcribing desktop data with wobble-producing models, harvesting data from the fraud-ridden bid stream, and boosting signals with IP-based techniques that might not even get you to the right town, let alone the right person.
Twine’s data is different. Our patiently-developed partnerships with app publishers provide a stream of real, quality, deterministic data— the actual, reported actions and information of users, not just guesses. And our aggregation provides one-deal scale that would take weeks, months, or years to replicate.
You (or your clients) have spent years creating rich offline and desktop marketing profiles—and you’d like to target those customers on mobile, too. Twine’s partners share anonymized login and registration info that connects mobile users directly to legacy targeting data.
Looking to build a user acquisition campaign for your app? Twine’s app install data can help you find users of similar apps, and our in-app tap stream data can help you find users with similar interests. Building a mobile campaign? Find users segmented into hundreds of categories by their interests and purchase history, enriched by our high quality demographic data. Data available on Oracle Data Cloud, Google, Acxiom, or your favorite DSP.
We validate the accuracy, privacy, and origin of location signals from across our roster of providers and aggregate it into a single-source connection for you.