Twine Believes in TrueData™
At Twine, mobile data reflects real people’s actions and attributes and isn’t generated by opaque algorithms and assumptions; consumer privacy is respected; and mobile publishers and marketers alike can drive growth with a data platform that is transparent, honest, and clear. Twine consistently delivers on this mission at tremendous scale.
Grow Your Business with Twine
Twine delivers real, people-based data that is never inferred, modeled or extrapolated from bots or screens. TrueData is our unwavering dedication to real, quality data at scale.
We work with the broadest set of mobile data types on the market, providing publishers and marketers with a single platform for data monetization, insights, and effective mobile marketing.
For app publishers, Twine provides flexibility and control of their data licensing while protecting the long term value of data assets and respecting the privacy of the consumer.
For marketers and data scientists, Twine provides a source of unique, fresh, and vetted data for targeting and intelligence, at scale.
Identity
Connect offline and desktop marketing profiles safely and anonymously to mobile devices. Onboard existing audiences to mobile, extend campaigns across devices, and expand targeting options.
Audiences
Twine builds anonymous audience profiles from the demographic, interest, and behavioral attributes of mobile users. We do this without tricks or algorithms and rely on real actions and real data directly pulled from apps. App install, buying, browsing–we have the proprietary data marketers need.
Location
Delivering the right ad at the right moment is the holy grail of mobile. Twine’s location data provides signals from across a range of devices and publishers to fuel the targeting that makes it possible.
Mobile Marketers
Good data can be hard to find. With the dearth of real mobile data available, data providers have resorted to transcribing desktop data to mobile with wobble-producing models, harvesting data from the fraud-ridden bid stream, and boosting mobile scale with IP-based techniques.
Twine’s data is different. Our meticulously developed partnerships with app publishers provide a stream of real, deterministic data at scale. That means our data reflects the actual, reported actions, locations and information of users—not just guesses. This is TrueData.
Increase your ROI with TrueData
Mobile Audience Targeting
Target mobile users with Twine’s deep, vetted, verified, mobile-sourced attributes. Available standard through every major DSP, or as custom segments to suit your needs.
Mobile Insights
Uncover information about your own users or potential target audiences: demographics, the apps they use, where they are when they use those apps, and more.
Mobile Onboarding
Retarget your offline email database with mobile ads. Leverage Twine’s massive store of mobile-linked identity to convert offline data into mobile audience segments. Use our massive store of mobile-linked identity data to turn email addresses into anonymized Mobile Ad ID segments and start re-targeting your database with precision.
Mobile Data Feeds
Subscribe to get billions of lines of Twine’s data to power your advertising ecosystem. Direct data feeds, sourced from hundreds of publishers and vetted via our strict quality control, can power data models, analytics, and complex decision making. Our Mobile Ad ID-linked sets include dozens of unique attributes.
Data Providers
Twine’s single-integration platform delivers:
One place to manage and maximize the value of all the data your business generates
Data Collection & Distribution
Collect data with accuracy and sophistication you never could before with our state-of-the-art SDK. Or push your data to our cloud platform with one seamless API or S2S connection. In either case we can take the responsibility of storing your data or distributing it wherever you need it to go, all with no additional engineering investment.
Mobile Audience Targeting
Grow your business with better data. Data Providers can access Twine’s vast pool of vetted, verified TrueData at a preferred rate to increase user acquisition.
Mobile Data Productization & Monetization
Start generating an incremental revenue stream right away by tapping into Twine’s existing vetted relationships. We navigate the legal and business obstacles for our data contributing partners so they can focus on growing their businesses.
App Analytics
There’s nothing more valuable than knowledge. Data Providers get free access to intelligence about their own users or potential target audiences, all powered by TrueData.