The Twine Team

Mobile data has problems, and our team has answers, with over 30 years experience in mobile, big data, and digital advertising.

Elliott Easterling

Elliott Easterling | Co-Founder & CEO   

Elliott brings over 18 years of data-driven marketing experience to Twine. Elliott most recently was founder and CEO of Red Bricks Media, a full-service digital marketing agency which he grew into an INC 500 company with offices in New York, San Francisco, and Hong Kong.  Prior to those roles he headed sales and account management at Digital Impact (now Acxiom Digital) where he managed 60% of revenue and handled accounts like HP, Fidelity, Dell, and Palm. Elliott has a MA from UCSD in International Affairs and a BA from Amherst College.

Beth Morgan

Beth Morgan | COO   

Beth has been working in and around startups for over 20 years. She was an early employee and manager at Digital Impact (now Acxiom Digital). She started the search marketing practice at Red Bricks Media and, as VP of Operations, managed several lines of business. She has been privately advising companies in marketing and operations for the past few years. Beth has an BA in Business Administration from Georgetown University and an MBA from Stanford.

Oleg Kozlov

Oleg Kozlov | CTO   

Oleg brings 18 years of engineering and ad tech experience to Twine. He most recently founded and ran Mercurion Technologies, a software consulting firm specializing in development of automated trading systems, data processing and analytics systems, and workflow management automation.  Before that he was in charge of overall enterprise systems architecture and the design of core system components at DataPop (later sold to Criteo), a cloud-based advertising platform allowing marketers to target at massive scale.  He has also had leadership roles on engineering teams at Leadpoint and First Quadrant.

Will McGivern-Smith

Will McGivern-Smith | Chief Product Officer & Vice President of Business Development   

Will brings nearly 10 years of digital experience to Twine, with an emphasis on desktop and mobile activation, optimization, and analytics. Prior to joining Twine, Will worked at Nielsen Catalina Solutions for five years, shaping and growing a diverse set of functions including Data Science, Product, Business Development and Sales. Will holds a BA in Economics from Carleton College, and an MS in Predictive Analytics/Data Science from Northwestern University.

Our Board & Advisors

Ian Sobieski

Ian is the leader of the Band of Angels, a group of high-net worth individuals who were also former officers or founders of many of the high technology companies that made the Silicon Valley famous. Ian has been a founding partner of three Band related seed venture funds totaling $65M in capital, and a partner at a $120M early stage venture fund. He is currently helping invest the Band Acorn Fund, which backs entrepreneurs who have the strategy of building profitable companies or exiting on the sole investment of the fund. Ian is also a frequent speaker, lecturer, and commentator in entrepreneurship and startup issues in the Silicon Valley and nationally and the author of a dozen technical publications.

Jorey Ramer

Jorey was founder & SVP Emerging Business at Jumptap, acquired by Millennial Media (NYSE: MM). Previously, Jorey was co-founder of two business units and a spin off company of Trilogy Software, one of the world’s largest privately-held software companies. Jorey graduated with a computer science & engineering degree from MIT and is the first-named inventor of over 85 issued US and Korean patents in the area of mobile advertising.

Scott Swanson

Scott Swanson is the co-founder of Aki Technologies, a mobile advertising technology that deciphers mobile mindset to ensure more appropriate and effective delivery of advertising on mobile devices. Scott’s previous roles include President of Global Advertising Sales for Opera Mediaworks, CEO and co-founder of Mobile Theory and 47 Media, and VP & GM of Glam Media. He is a regular contributor to various trade publications including Mediapost, iMedia, and Digiday.

Kari Kelly

Kari is partner and co-founder of Centric Legal, a Silicon Valley law firm representing high growth companies across a variety of tech industries. With almost 20 years of domestic and international legal experience, she helps helps her clients secure, optimize and leverage their digital assets. Kari also structures and negotiates complex technology transactions, including intellectual property and data licensing.

Matthew Greitzer

Matt is co-founder and COO of Accordant Media, a programmatic media company and one of Inc. Magazine’s 500 fastest growing companies in the US. Prior to co-founding Accordant, Matt was a Vice President at Razorfish where he launched their agency trading desk and ran the global search marketing practice. Matt was named “40 Under 40” by both Crain’s NY Business and DMNews.

Adam Towvim

Adam is currently CEO and co-founder of TrustLayers. TrustLayers enables company to use sensitive information at big data scale, while still retaining confidence that rules are being followed. Prior to TrustLayers, Adam was Jumptap’s Vice President of Business Development, where he was responsible for Jumptap’s data, audience monetization, and privacy strategy. While at Jumptap, Adam co-founded the DAA’s Mobile Advisory Committee and was on the MMA’s Privacy Committee. Adam has spent over two decades responsibly creating value from large collections of personal data.

Dave Erickson

Dave is the President, CEO, and founder of A VON Innovator Of The Year, he has grown into the largest retail brand of collaboration services on the planet. Prior to, Dave owned and operated companies in the fields of construction, finance, and technology.

Josh Lowenthal

Josh is the Chief Operating Officer at, overseeing all retail and wholesale operations, global expansion strategy, and business development opportunities. Since he joined the company in 2010, has grown exponentially across 50 markets. Prior to joining, Josh served as founder and CEO of various telecommunications startups and Director of Business Development for Justice Telecom, a former #1 Fastest Growing Company on the Inc 500.

Jonas Hellgren

Jonas Hellgren joined cloud security company Vaultive in 2014, bringing more than 20 years of experience in the management and strategic development of high-growth, high-tech companies. Previously, Jonas served as Senior Vice President of Jumptap, where he led operations through rapid revenue growth from $0 to over $100M; before that, he served as Vice President of Operations at Verisign, where he oversaw the Managed Security Services Operations.

morgbert@hotmail.comOur Team